If authors feel led to offer their published work as a fundraiser, not only does it “give back”, but it may be an additional way to gain exposure and promote books. Fundraising may also offer writers an extra outlet of income, which can add to royalties and regular book sales.
Let the people and groups you support know about the option of using your book as a fundraiser. Create mail outs, emails, signs and promotional material, sharing that you will allow your book to be used to help create income. Share this news via your website, social media and community outlets. If you have the opportunity to be interviewed, whether that be by a news outlet, radio or television, make certain it is mentioned that you offer your book for fundraising purposes.
Firstly, make certain you are offering your book as a fundraiser for the right reasons. Corinthians 9:7 speaks about how the Lord loves a cheerful giver. Are you offering your book in the right spirit?
Ensure the causes you wish to help fundraise for believe in your book and that your story is in line with what they support. Also ask yourself: do you in turn support the cause you want to help raise money for?
Be clear to prospective fundraising groups regarding what you can give them per book sale. Is it only partial proceeds, or full proceeds? Let causes know up front what you are prepared to offer. For example, I’ve come across some organizations who were not interested in using my book as a fundraiser unless I offered them full proceeds of my book sales.
In addition, don’t be discouraged if parties you approach do not wish to use your book as a fundraiser. This has happened to me and initially, this “no” was surprising to me. Who wouldn’t want an opportunity to raise money? Yet each entity, charities especially, have their own rules as to what fundraising needs to look like. Creating funds with books may not be within that particular organization’s mandate or best interests. For other organizations, it is simply too much red tape to go through.
When an organization or individual gives you the green light to use your book to help raise funds, here are some ideas to potentially implement:
Depending on the message of your book, you may be limited as to where you can use your story as a fundraiser. My picture book, The Great Carp Escape, thus far I have found, can be used almost anywhere as a fundraiser, yet ideally, anywhere kids congregate is the best place to start!
My favorite book fundraiser I’ve done to date is at a church in Ontario where fundraising has been ongoing since April 2015. The Great Carp Escape has now raised $500.00 for this church’s benevolent fund! The church has asked for their third shipment of books to continue on with this method of fundraising.
I am also very excited about teaming up with Chapters/Indigo on September 17th, 2015. I have been given the honor of selling my book as the author in store for their FUN-draiser Evening for the benefit of Calgary Christian School. Chapters/Indigo is contributing 20-30% of all book sales from this event to the school. What a wonderful opportunity to help give back!
Interested in using The Great Carp Escape as a fundraiser for your cause? Contact Irish Beth to learn more.
Is your book involved in any fundraisers? Tell us about it in the comments section!
Irish Beth Maddock is the author of The Great Carp Escape, an award-winning, inspirational fish “tail” based on a true Canadian experience she had as a child growing up on Okanagan Lake in Vernon, B.C. back in the 1980s. Learn more at irishbethmaddock.com.